Lynn Harper, Senior Associate
T. Lynn Harper, Director-Marketing & Sales Project Management, STEVEN YOUNG WORLDWIDE,
is a marketing management professional nearly 25 years of field
marketing & sales experience. Included is a proven track record
of positioning products to increase market share and profitability.
She is a graduate of the Business & Marketing Management program
at Texas A&M University, College Station, TX.
From 1978-1989 Ms. Harper held
a variety of sales & marketing
positions with THE QUAKER OATS COMPANY (Chicago,
Tampa, Atlanta, Winston-Salem.) In these positions Ms. Harper took
in directing field sales and brand management of a variety of retail
food products. Key was directing positioning, and repositioning,
of new and existing product lines to improve market and financial
performance. This included strategic and long term planning, market
plan development and implementation, advertising and promotional
programs and maximizing return on invested capital.
In 1989 Ms. Harper held position
of Group Marketing Manager, Professional Division, HELENE
CURTIS, INC., Chicago.
management of new product development, introduction, and marketing,
advertising, trade & consumer communications, and promotional programs.
From 1991-1994 Ms. Harper held positions as Group Marketing Manager
and Central Region Strategic Business Unit (SBU) Manager for GRACE-SIERRA
HORTICULTURAL PRODUCTS COMPANY (Milpitas, CA;
Dallas, TX.) As Group Marketing Manager, Ms Harper was responsible
for all marketing
programs in support of new and existing professional products.
These included all products sold to nurseries, greenhouses, and
other growers. As Central SBU Manager, Ms. Harper directed all
daily business activities of the companies largest SBU which included
field sales, field technical services, customer service, marketing,
and general administration.
In 1994 Ms. Harper became Director
of a new nursery, ornamental, and consumer retail horticultural
start-up division of
GRIFFIN CORPORATION (Houston, TX.) In this capacity
Ms. Harper took new, innovative technologies from concept through
and ultimately into market distribution. Included was management
and direction of customer & consumer marketing research, marketing
programs, advertising, financial, and internal and external technology
and product development.
Since 1996, Ms. Harper has been an independent
sales & marketing
consultant and project manager and Director, STEVEN YOUNG WORLDWIDE,
Sugar Land, TX, servicing both business-to-business and consumer
products companies. Processed and packaged retail and specialty
foods (gourmet, all natural, organic) are areas of focus. Special
expertise includes strategic and long term planning, product development,
product repositioning, project management, and program implementation.
Development and training of marketing and sales professionals is
also an offered service. Clientele include small-to-large businesses
as well as multi-national organizations foreign and domestic.